A single command creates an image.
Illustration becomes instantaneous.
Design, automated.
And businesses? They change.
With AI-generated visuals already transforming everything from media to fashion, it seems that widespread adoption is no longer a question of if, but when.

A booming market
€1.3 trillion by 2030
+40% annual growth
500 million users expected by 2027

Businesses are reinventing their models.
Lower costs. Increased productivity. Enhanced creativity.
But also: New challenges.
Copyright? Intellectual property? Output reliability?
Generative AI is not just creating images. It is reshaping the landscape.

The technology opens up vast possibilities for its users, but also presents a fundamental challenge: how can we harness its potential while keeping its impact under control?

At Accuracy, we clarify complex situations with facts and figures, helping leaders make informed decisions in uncertain environments.

Explore our report in this carousel: market trends, economic impact, legal challenges.

How is your organisation integrating generative AI?

✍ cc co-authors: Jérémy Sitruk, Carlo Paviciullo, Tristan Muratore, Jean-Baptiste Santini, Elyes Miri